SEO Sub-Contracting
A3webtech are an SEO agency, and we supply contract SEO services to website designers and online agencies in the UK and the USA.
Sub-contract SEO services are arranged so that designers and marketing agencies can provide a complete spectrum of services to their clients; and our supreme results in search optimising complement their PPC management and other services. We can provide organic search optimisation for all clients, or help with placing important clients at the top of the search engines, in the toughest markets, and where normal agency SEO provision cannot compete.
Despite the fact that we work for approximately 60% of our standard rates, sub-contracting in this way is an efficient and agreeable mode of operation for us. This is because client-consultant negotiation has been largely removed from the equation and we can simply get on with the work from day one. We save a huge amount of time (and therefore money) which is normally spent in site audits, preparing estimates, client phone calls, meetings, emails and so on.
Designers and agencies who are familiar with our working methods, and of course the top class results we achieve, can simply give us the site to work with and let us get on with it.
Naturally, we will need all the background information that we would normally have taken perhaps two weeks to assemble: the client's business direction and aspirations, all the technical details of the website's operation, the current statistics, and current performance metrics. These we can normally get from the agency or web designers, and it saves us a lot of work.
Search Optimising for website builders
Website designers / constructors will find that they can finally offer a complete service to their clients: while they are expert at providing the best form and function, traffic and results are another matter. We look after that.
Search Optimising for Internet agencies
Online agencies normally supply a full range of services to website owners. They design, build and often host the client's website; they supply marketing solutions and often manage the entire online business process. In practice, agencies tend to emphasise the search marketing aspect rather than organic search. This is not always the case, though a common operating model. Here, we can supply the organic search expertise to complete their business services provision.
Many agencies of course supply search engine optimisation to complement their search marketing services. In other words they supply a complete solution, which encompasses the two main components of agency SEO: basic organic search and PPC management. However, there are numerous reasons why our help is found to be valuable:
1. In general, agency-supplied organic SEO is a subsidiary process to SEM (paid search).
2. We can provide the strength in depth that is needed for success in modern organic search.
3. Our version of search optimising is far more complete than most others can supply - we are strong in the technical, on-site, usability, accessibility and on-site marketing areas.
4. We are bang up to date on what you need for top-class search results; others are still at least a year behind.
5. Agency staff cannot get the results we do. This is because search optimising at the top level is one of the most highly-skilled jobs online. Anyone can get results in weak markets, but competing against opposition who spend £50k and up per year on web promotion takes a wealth of skill and experience.
6. If the client and the agency commit to the task, we can position at the top of the major search engines, and tune websites to deliver above and beyond expectation. That is not something many agencies can promise.
Employing an outside consultant is not an easy step for an agency to take. We both need to maintain certain standards of discretion. Our role is to beef up the organic search capability; but there is generally more to it than that. Because we see a very wide range of online businesses, our viewpoint tends to be wider than that available to many agencies. Long experience and a wide skill range allow us to contribute a little more than perhaps originally envisaged.
Our primary task, as always, is to improve the reputation of those we work with and for. Image, brand and reputation are the key to long-term success, and must be nurtured and protected; our methods centre around that requirement. We are an ethical SEO agency and only use methods that comply with search engines' terms of service, and are not fame-seekers, prefering a reliable income from supporting our partners to being a famous name. Our solutions are solid, dependable, ethical and discreet.
The SEO processSearch optimising, it has to be admitted, is not always a painless process; and sub-contract SEO is no exception. An online agency needs to take one single thing into consideration before engaging us: we improve websites.
The reason that a client's website does not receive optimal search results is in all probability because the website is not optimal. There are many other factors, such as links and management decisions - but the core factor is that the website will need improving. It is not possible for us to get top results without making changes to the website - and sometimes those changes need to be comprehensive.
We have to remove those things that are causing problems - add those things that are missing - alter navigation structures - improve usability - reorganise for better accessibility - tune the marketing - add content - turn the site into a useful resource - change server configs for better operation - change the website analytics to provide a true measure of performance and errors - and a whole lot more besides. That's what we do.
If it is thought that we can somehow get the absolute top results we achieve without changing the website, then there is going to be a problem. We can't. We try to do this in as sympathetic a way as possible, of course; but our experience in this field shows that some changes are inevitably required.
We can't "just get better results" - website changes will be required. In some cases this may be mainly to code that is not seen, in others the changes may be more visible. Naturally, any changes we make are improvements; and we try to keep them as sympathetic as possible. There is no point in making changes that do not improve the results or the visitor experience. Of course, there may be times when a designer feels that the site is perfect and needs no improvement; but in that case the results would be perfect. It's not about link volume, it's about site quality - and although a site may look good, in the commercial world that isn't enough: it has to perform. We know how to make it perform.
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