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The Project Background - Your Requirements

When you ask us to quote on a project, or get involved in another way such as perhaps giving some advice on a particular topic, it always helps if you can provide some background. It's difficult for us to work in a vacuum. This is particularly true if you would like us to construct a proposal.

If you can provide us with the following information, it will help us to do a better job. In some cases this information may be tentative or conditional on other factors (in the case of a brand new project, for instance); but nevertheless we would appreciate as much detail as possible. Search optimising and/or web technology projects need background detail for optimal appreciation of the issues.
  • business background
  • website URL (address)
  • associated domain names, if any
  • website history

  • main web application name (eg CMS type)
  • main revenue source
  • performance metrics
    [how you measure site / business performance]
  • current traffic - visitor numbers per day / month
    ['hits' or 'pageviews' is of no interest]
  • current web host name
  • project type
    [e.g. SEO for new website; project-manage CMS implementation; etc.]
  • your requirements
  • timescale
  • budget
    [current or projected web marketing spend]

 
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