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Google #1 Positions

 

 

Google #1 Positions

Exactly how valuable is a Google top position?

It's worth a tremendous amount because unless you place at Google #1 to #4 for your business terms, essentially you are invisible. As Google has 70% of the search market, it is vitally important to do well there. However, Yahoo and Bing cannot be ignored. Yahoo is an excellent place to appear, for specific business types, as they have the #1 portal for young people - the news portal page with attractive content to young adults and especially young females. Bing performs the same function for seniors and young teens as it is the default search engine in Windows, which will be used by those who do not select alternatives to the default browser and search engine.

Yahoo and Bing therefore appeal to businesses targeting these demographics, and in most cases costs will be lower to appear there.

Placing high in a top search engine allows you to present your content to a large number of visitors. By adjusting certain factors you can market your product or service to your chosen demographic. It is true that a #1 position, even though it gets about 60% of the clickthroughs, may not be that much better than a #2 - this is because a large proportion of those who click through to the #1 slot are 'tyre-kickers', that is to say, not buyers but people just looking. Those who select offerings in a lower position may be seeking something specific, and therefore be better prospects. However, unless you are ranked from #1 to #4 it is unlikely your SERPs placings will be of any commercial value, the traffic will not be of sufficient volume. It might be possible that if you offer an unusual (and probably relatively expensive) service, enquirers will be prepared to search harder. For $50 items, they don't walk far.

But are you really worth it?
There is another aspect to this: the quality of your offering. If you place at #1, can you really offer a product or service or information that is better than anyone else's? By virtue of its position, it should be.

How would you feel if you are looking for something useful and end up at a sub-standard page, which was at #1? It's worth thinking about this question, because if you consider that you have the right to be placed at #1 - better than everybody else out there on the web - then you should ensure that your offering really is the best. Your partners the search engines need to be sure that the resources they place at number one are the right ones for the job.

Our Google #1 and #2 positions

Over the years we have had a great many SERPs successes, as might be expected. The total is in the hundreds and of course there are many we don't even know about, which happens when you have a large site with a lot of successful content. 

It's important to remember, when considering the success of A3webtech's content, that we never advertise - we never buy links - we never spend anything on website promotion. In fact we don't worry about links at all (and we don't have many, as a result). This approach is not recommended commercially, it is simply the way we run this site as a testbed for a purely organic, 100% ethical demonstration site to show what can be done with a quality approach. It's just a demo of what can be done without promotion and with hardly any links, purely based on the quality of the content. Once again - this is not a recommended commercial approach, as something needs to be spent on promotion and advertising.

Frequently, Wikipedia is in the #1 slot, and they are very hard to beat as they have 5 million pages and millions of links. 

A Google number 1 and 2 position together, such as we have for many results, is quite hard to achieve. It probably means your domain TrustRank and similar attributes are fairly high. It is even harder to achieve a Google #1-2-3 'clean sweep' such as you will see below several times, as in theory this is no longer possible, as they state they will no longer offer more than two results from any single site. But the screenshots are shown, from Feb. 2011, as proof (G.com and Scroogle).

Here are just a few of our top positions when checked in February 2011 (unless otherwise dated), when we created this page. They were checked on Google.com, and you can also use Scroogle.org to verify this, as any possible result skewing due to country IP or personal IP is removed via this route. 

how cms works
Google #1, vs 93 million pages, Feb 2011
Yahoo #1
Bing #1 

how to use cms
G. #1, vs 114 million pages
Yahoo #1
Bing #1 

compare cms and html websites
G. #1, vs 64 million pages
Yahoo #1
Bing #1 

cms terminology
G. #1, 2

cms implementer
G. #1, 2

cms implementers
G. #1, 2 [Scroogle.org shows G. #1 thru 4]
[Google see the plural as a different result]

questions for a cms implementer
G. #1, 2, 3 [Scroogle.org shows G. #1 thru 4]

disadvantages of hosted cms
G. #1 

best screen resolution
G. #1, vs 36 million pages 

double space after a stop
G. #1, vs 37 million pages 

page code validation guide
G. #1, vs 10 million pages 

forum terminology
G. #2 (Wikipedia is #1)

sh404 guide
G. #1, 2, 3 

sh404 metadata
G. #1, 2, 3 

compare cpanel plesk ensim
G. #1

compare cpanel
G. #1

xampp guide
G. #1, 2

xampp manual
G. #1, 2

xampp windows manual
G. #1, 2

xampp install guide
G. #1, 2 

xampp mysql guide
G. #1 

how to edit pages in joomla cms
G. #1 [ahead of joomla.org :) ] 

compare cms and html
G. #1, 2

compare cms wiki blog forum
G. #1 

compare joomla 1.0 v 1.5
G. #1 

how to fix the gwt preferred domain bug
G. #1 

cloudservers and blaze.io
G. #1

pc fan speed control guide
G. #1

how to build a usb hard disk
G. #1

how to build an external usb hard disk
G. #1

icommerce consultants
G. #1, 2, 3 

ethische suchoptimierung
G. #1 thru #4
[we have a Berlin associate]

search optimising
G. #1  

seo legal requirements
G. #1

sub contract seo
G. #1

[we no longer offer SEO services] 


This list is endless as there are hundreds of related terms that would score at Google #1 if checked. In addition, many misspellings would also be well placed. In total there are probably thousands of #1 to #4 places, which is not bad at all for a site with hardly any links - multiply this for Yahoo and Bing results and it is not a bad achievement, gained simply by providing excellent resources.

The point is simply that we understand how the process works, and in our opinion quality is important. Barring that, you need a lot of links :)

Note that Google sees the singular and plural as two different terms, but Yahoo classes them as the same thing.  

Here is an interesting test of quality for you: check how many links that sites with top results have (the best guide is siteexplorer.search.yahoo.com, you'll need to get the spin boxes right though). If some of the sites in the top four have a lot more links, what does that tell you about the quality of highly-placed sites with very few links, in the eyes of the search engines? What do you think it says about the quality of the site with 500 links if a page is highly-placed (especially if it is #1) and others have 10,000 links (mostly of course synthetic)?

It's very easy indeed to get links. It's not easy at all to provide good resources.

 
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