CMS Implementers

A3webtech are CMS implementers, and also project manage proprietary commercial CMS implementations. We supply and support our highly-successful CMS - SEO tailored solutions.

SEO is the most important component of a commercial website's operation, since it needs to maximise revenues, which is impossible without top-class SEO. Therefore, we need to ensure that a CMS solution performs well in this area or it will be a step backward. Modern website technology has several aims, and two of the most important are easy management by the owners and top-rate search performance. We ensure these aims are met in full.

Commercial CMS implementation

In the case of commercial CMS applications we project manage, since implementation by ourselves is not an option. We can advise on the most suitable applications for the project, and we only recommend those suppliers with a proven high level of search engine compliance, accessibility score, and page code validation.

We thoroughly recommend that an enterprise having a CMS built should take one or both of the following actions:

1. Have the implementation project-managed by an independent consultant.
2. Have SEO consultants involved at the planning stage.

Point 1 concerns the fact that if you are not absolutely sure that you have the skills and knowledge to manage such a project in-house, you really need to be looking elsewhere for people to help in this area. Such assistance can take several forms, from simple oversight to detailed assistance with specifications and supplier trials.

Point 2 refers to the fact that if you buy a CMS, build it, install it, and then present it to your search optimising consultants - they might just tell you that you made the wrong decision. That can be expensive.

CMS specification

A CMS should be supplied to a detailed specification and warranty. The basis of this is the core feature set required, which determines the range of applications to be considered; and the custom features needed, which narrows the field. There are some important performance guarantees that need agreement. Hosting is a closely associated issue.

There are numerous points to be taken into account. The only definites in this area are that you will need a knowledge of current SEO best practice (which is not the same as that prevailing last year); experience of implementing numerous different CMS types; and experience of dealing with different CMS suppliers and website designers.

Then, you will have a chance of getting your specifications right, and the right CMS installed correctly.

CMS - SEO solutions

A3webtech supply, implement and support tailored CMS - SEO packages. These have proved extremely successful and result in clients gaining global #1 to #3 positions on the largest search engine; and this is for their main site keyword, normally a two-word 'main category' keyphrase - not an obscure extended phrase. The applications have proved successful in every respect: all expectations have been fully realised.

We have no affiliations or commercial tie-ins in the CMS field, so we can always advise on the best website CMS application to suit the client - an advantage that should be appreciated. We look at the available open-source and commercial solutions that accord with the client's business goals, and choose the best fit. It's a simple and ethical way to progress the decision; but by no means universal in our field.

We work with clients to determine current and future goals, then define and refine the options. When a decision has been made and we can go forward, the CMS is installed and content is migrated. An extended tuning phase follows, in which website operation and search optimising are refined further. We prefer to work quickly and try to ensure the shortest possible timescale from project conception to handover. The key to this is a clear understanding of goals and the best ways to achieve them.

Training, support and documentation are important factors in CMS website operation. We ensure these factors are fully covered; and all the solutions we supply are based on popular modern technology that can be fully supported by most dynamic-site website contractors.

If the best solution is open-source, we supply it or contract with better-qualified implementers for that particular solution. If the best option is a commercial or semi-commercial CMS, we assist with engaging the suppliers, and oversee the installation phase. Then, we work to ensure that the client achieves their online goals. You can see that we need to ensure absolute best-in-class performance for the technology supplied if we are to achieve our own aim, which is always quite simply: unbeatable results.

Commercial website owners now realise that results depend on search traffic, and therefore a modern search optimising process is needed to ensure maximum advantage. Modern ethical SEO is provably successful and the best long-term solution. If this component can be built in to the website technology in the first place, success is that much easier to achieve.

A new direction

Perhaps, then, it's time for a change to your online business. Tired of your clunky old nineties-technology website? Tired of three-week lead times for webmaster content edits? Tired of continual web publisher bills? Tired of a #34 position on Goggle, Yoohoo and LoveSearch - and no business?

Get in touch - let's talk CMS and SEO: achieving your online business goals with a modern, easily-managed Internet presence.