About Us

A3webtech, an ethical SEO agency, are specialists in SEO for CMS and SEO for ecommerce, and work principally as icommerce consultants. Our core skills are technical search optimising for database-driven websites, usability, and icommerce (online business) management.

We provide online marketing solutions for enterprises and startups, and expert organic search SEO for designers and agencies. We are an ethical SEO agency and only supply dependable long-term solutions. Our central reference point is an improvement in quality in every area.

In our view, search optimisation takes the long view and encompasses the complete process of improving website performance and enterprise web results. When a service is as comprehensive as this it is correctly termed icommerce consultancy.

Principals:
Chris Price: Technical
Tony Price: Marketing

office address:
32 Beverley Road
New Malden
Kingston
KT3 4AW
[which is in south-west London, UK]

tel: (UK)
07801-837129
01634-272849

International:
44-1634-272849

Please call or email for the Skype and IM details.

email:
chris[at}a3webtech[dot}com (technical)
tony[at}a3webtech[dot}com (marketing)

www.a3webtech.com

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Articles

SEO not SEM
Our emphasis is on ethical organic search results combined with minimal paid-for marketing. Therefore, we expect to position clients at the top at minimal cost - since we don't find paid marketing necessary to produce great results. We have increased client website incomes by up to and including a factor of ten using 95% organic methods, 5% paid advertising; therefore, for us, advertising produces extra and additional traffic rather than being required for core success.

Search marketing or SEM is normally used to mean an equal reliance on organic and paid methods; in practice we find that those who refer to themselves as search marketers emphasise the paid-for side much more strongly. Their skill is in marketing and advertising, not the technical side.

Our opinion is that SEO is very much a technical process since network, server, web applications, website architecture, web design, accessibility, code and usability issues are all technical. It doesn't pay to neglect them! Marketing is needed of course and we also employ it - it would be impossible to work successfully without using both marketing and technical methods. Our emphasis, though, tends to the technical side - and the results prove our theory.

In cases where a client requires absolute maximum in traffic and sales, and has the revenues to fund it, we partner with SEM specialists to provide the bulk advertising service we cannot and will not engage in. We specialise in placing clients at the very top of the search results, ethically, against any competition, and increasing revenues to match (which is not necessarily a guaranteed follow-on from good traffic). You can't be good at everything, and we are very good indeed at what we do. We don't try to provide a comprehensive paid-for advertising service, except at low volume when combined with our SEO services.

Types of client
Our clients either derive their principal revenues from their websites, or they have websites that reinforce their offline presence. We are happy to assist with start-ups, and are of the opinion that good advice at this time is without equal. Our business is international, from the UK, western Europe and both North and South America. We have worked in International English, US English, German, French, Portuguese, and Dutch.

Currently, around 50% of our business is from the USA - though this percentage is rising. US businesses appreciate our no-nonsense, no-BS approach. We say what we do, and we do what we say. We put you at the top at far lower cost than our big-name competitors.

How we succeed with ethical SEO
Our strength is in the superb level of website optimisation we can offer, together with our experience and aptitude in usability development. Although our marketing base is strong, we emphasise technical search - a division of organic search with emphasis on a developed technical system, angled toward ensuring compliance with search engine guidelines, and ensuring that the network, server and code environments are optimal in order to achieve maximum efficiency.

We have a qualified business consultant on the staff, and this, together with our technical and marketing expertise, enables us to develop your online business to its maximum potential.

We believe in presenting a client's online enterprise as a holistic development of all their best resources. Our viewpoint strongly tends toward optimal presentation of a website for human visitors as against artificial management for search engines, and today's sophisticated algorithms tend to support that view. In our opinion the most successful online resources, in the long term, are those that have superior strength in their chosen theme, a wide range of valuable, authoritative information, and useful topical content.

One of our major strengths is usability since we have two specialists in that area. The single comment we prize most from our clients' website visitors is "Your website is so much easier to use than the others." That does it for us. And if you know anything about big, complex websites you'll know that is the hardest testimonial of all to elicit.

We only work with clients who require ethical long-term solutions.

Our business name reflects the fact that our main office is located in south-west London, near the A3 route; and that we work closely with three main areas: search optimising, usability issues and website technology.

Notes
1.  Due to the escalating levels of spam affecting all media - now including Skype spam - it has been necessary to obfuscate some of the contact details above, to protect against spambot data harvesters. Just change [at] and [dot] in the email addresses to the normal values. (We could hide emails with JavaScript on this CMS but we don't like it.)

Alternatively, please use our Contact Form, on the Email Us page.

2.  Our Tech Manager's name is surprisingly common, and there are even other people in the SEO / SEM business with the same name; in addition to a TV arts program presenter, a local MP (= Congressman) in South London, a UFC fighter, a purveyor of floral arrangements and a Kiwi poetess - among others. So before you blame him, please check you've got the right one...